Gaining Customer Experience Insights That Matter
نویسندگان
چکیده
منابع مشابه
Microarray data analysis: Gaining biological insights
DNA microarray is a widely used technique which allows one to identify the genes that are similarly or differentially expressed in different cell types or conditions, to learn how their expression levels change in different developmental stages or disease states, and to identify the cellular processes in which they participate. This technology produces a large amount of complex data, necessitat...
متن کاملGaining Musical Insights: Visualizing Multiple Listening Histories
Listening histories are rich sources of implicit information. Combining listening histories of multiple users allows comparisons in musical taste and discovery of new music, though few existing work specifically addresses this issue. In this paper we present two interactive visualizations which give users a deeper insight into consent and dissent in their listening behaviors, and help them to c...
متن کاملGaining customer knowledge in low cost airlines through text mining
Purpose – The purpose of this paper is to study the consumer opinion towards the low-cost airlines or low-cost carriers (LCCs) (these two terms are used interchangeably) industry in Malaysia to better understand consumers’ needs and to provide better services. Sentiment analysis is undertaken in revealing current customers’ satisfaction level towards low-cost airlines. Design/methodology/approa...
متن کاملGaining Customer Preferences from E-Shopping Log-Files
Nowadays most commercial e-shops do not offer any shop assistance or just in a very poor manner. But an e-customer expects guidance and advertising as he or she is used from traditional shops. In this paper we present an approach how personal shopping feeling and individual advertising can be integrated into a shop of the new economy. We show how customer behavior can be described in the prefer...
متن کاملGAINING ACCESS FOR RESEARCH Reflections from Experience
This paper reflects on the experiences of facilitating and maintaining qualitative research access into a sample of international hotel groups. The existing research methodology literature tends to simplify the access process by explaining it through a number of stages. The fieldwork experience of the authors suggests that the propositions stated in literature are partly relevant; however, ther...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Service Research
سال: 2018
ISSN: 1094-6705,1552-7379
DOI: 10.1177/1094670518812182